Project Background

MORPC and Central Ohio Greenways partnered with local communities to create Trail Towns Central Ohio, an initiative connecting people to the region’s growing trail network—and the communities along the way.

For the identity, I drew inspiration from classic trail markers and vintage park badges. An arched bridge, flowing water, and a tree-lined landscape come together inside a distinctive emblem, with the bridge serving as a metaphor for the connections trails create. A four-point compass forms the simplified mark, representing direction, exploration, and discovery. Heritage-inspired typography and a palette of golden yellow, forest green, and open-sky blue balance civic credibility with outdoor adventure. Together, the identity extends across signage, advertising, and social media, encouraging residents and visitors to discover where the trails can take them.