Project Background

MORPC Freight Planning helps keep goods—and Central Ohio—moving. For the identity, I translated a highly technical, data-driven initiative into a clear visual system designed to connect with public agencies, regional stakeholders, and private industry partners.

The logo uses bold, modular forms inspired by stacked freight containers and the movement of goods across a connected transportation network. Strong typography reinforces the stability and scale of the industry, while a flexible set of brand standards creates consistency across reports, presentations, and outreach materials. Together, the identity makes freight planning easier to recognize and understand, connecting the movement of goods to job creation, economic growth, and the region’s long-term competitiveness.