Project Background

I served as the founding designer for Ambitchious, developing a bold, empowerment-driven brand centered around confidence, control, and unapologetic self-expression. The goal was to create a visual and verbal identity that stood out while resonating with a modern audience seeking both individuality and strength. The brand was designed to balance edge with intention, pushing boundaries while maintaining a cohesive, premium feel across all touchpoints.

In this role, I led the creation of the full visual identity system, including the logo, color palette, typography, and comprehensive brand guidelines. I also collaborated closely with Katie Boyd, whose experience as a television personality and brand expert informed the tone, messaging, and overall direction of the brand. Together, we established a strong foundation that translates seamlessly across digital and media platforms. The final result is a scalable, expressive brand system that supports confident storytelling while maintaining consistency.