Project Background

Safe Streets Central Ohio is an annual event hosted by the Mid-Ohio Regional Planning Commission (MORPC) in collaboration with key partners to highlight efforts throughout the region to reduce the number of traffic fatalities and sever injuries occurring on our roadways. This event provides an opportunity for local decision makers, transportation professionals, and public health practitioners, advocates, and other partners to come together to share, learn, and network with a focus on transportation safety.

In the Central Ohio 10-county region, more than 200 people are killed each year as a result of preventable crashes occurring on our roadways. Another 1,200 lives are impacted by severe injuries. Along with many of our state and local partners, MORPC is actively working to mitigate these crashes and improve the overall quality of life for all Central Ohio residents and visitors.

My role in this project is to develop the branding for Safe Streets. Through meetings with the project stakeholders, we established some of the most important pieces of the logo's needs were to:

1. Tie back to MORPC

2. Include the Central Ohio area
   
   

After multiple rounds of drafts, we came to a final solution with the following logo that continues to be the look for the Safe Streets Central Ohio initiative.